Yep, sure its just an advertising ploy. But it's a slippery slope when a top manufacturer of ammo starts marketing to teenagers. We need to be teaching younger shooters respect for guns and ammo. I can just imagine some stoned teenagers playing around with this stuff in their heads and someone getting injured or killed. Krakow hit it on the head, some parts of the shooting industry are it's worst enemy, when we start acting like idiots out in the open for all to see.
"Outlandish, yes, but what would you prefer, an annoying jingle? An over-paid "celebrity" endorsement?"
How about some advanced technology? Something to make Hornady ammo better than their competitors? Some solid reason to make me want to buy their products. Too much to ask?
What were the jerks who approved this at Hornady thinking? Maybe it's because I came late to the shooting sports but this kind of foolishness pisses me off.
