The older guys may remember a simpler time, but everyone under the age of 40 has been marketed to, literally, every day of their life. As such, they have developed an ability to block out all advertising. It takes something interesting and novel to catch their attention. And, sometimes that means losing the product features or even the name of the company or product.
Zombies seem to be a popular theme right now, and so Hornady has put together a little ad which is amusing and at least gets their name out there. Outlandish, yes, but what would you prefer, an annoying jingle? An over-paid "celebrity" endorsement?
