Clenzoil
http://www.clenzoil.com/ is great stuff as well; smells wonderful. I use it and Ballistol both. If I'm really worried about rust in long-term storage, I use Corrosion-X.
JR
I use both Ballistol and Clenzoil, too. Clenzoil MIGHT be a bit better than Ballistol as a lubricant, so I use it mainly for that purpose. For everything else, I use Ballistol.
Ballistol works well and it is relatively inexpensive. It is even more inexpensive when it is cut with water. When my bores are really dirty I spray a 1 to 10 Ballistol to water solution down the bores of my gun. (This is the same formulation that is recommended to clean corrossive primer fouling.) Followed by a good brushing this stuff really takes out "the crud". After drying my bores, I then continue the cleaning process with "straight" Ballistol.
My guns ared in pretty constant use so I do very little for "long-term storage" except to place muy guns in "gun socks". If I did, I would use RIG.
