Interesting and apt analogy - both companies tend to get over their skis on the marketing front and diminish their brand as a result. Orvis' shotgun operation is a bit of enigma - I am not sure if they are selling many if any of their new branded guns. I recently bought a mid-90s Orvis Arrieta - 16 ga round body - and it is a peach that was substantially discounted to identical Model 871s.
Some of you may have seen these posts earlier this year on another forum - it is hard to criticize Tony Galazan after reading it:
Fox repair Fox repair 2 
