This fellow in California rarely sells a gun under its retail value because hundreds of people look at his offerings every day. He isn't shamming the buyers with reserves and high starting prices. He is selling these guns at their true market price, something other dealers and individual sellers are not doing. The people who consign guns to him do not expect to get retail for their guns. That is why they consign them to that gentleman. He writes great descriptions, takes good pictures, and sells every gun he advertises. Criticize him all you want. I wish he were situated near my home so he could sell my guns.