I think I'd send an email to Federal and ask them what the pressure is.
The problem with ads is they are usually written by ad people. Ever see one of the cigarette ads with some Macho man holding a fishing rod with spinning reel on top side, i.e., upside down !? No telling how many tens if not hundreds of thousands of dollars were spent to convince any real outdoor person that they were complete idiots, knowing nothing at all about fishing ..so much for 'Mr. Macho man'
Federal will likely give you the pressure, if you ask. Ad guys are just that. They are selling ads, and that is quite likely all. And just as likely the ads are being approved by someone else who in fact does not have many.