I think what had happened was that they (Iams) didn't look close enough at their marketing teams input and didn't think they had such a great following in the hunting dog end of it compared to the "home-anti-hunting" end of it. When they realized that their dog food was a highly recognized dog food to the sporting-hunting end they made ammends by offering coupons in sporting magazines and such. No different than any other organization. Sales is sales. It's a shame on how some companies weigh their loyalty on one group.

David