Another key problem is you are serving a dying market. Today's youth, for various reasons, either don't read or don't want to read books about guns. There are only so many old guys left to buy such books.

And I'll tell you, it takes a special kid to read a book about sitting for hours in a cold cornfield waiting to shoot something. Moreover, who thinks a kid is going to get excited about some story that involves some old guy bitching about his creaky back, getting hot coffee, and doing something people are no longer allowed to do anyway?