Deflation would be pretty rough on discretionary purchases such as sporting firearms. It would be characterized by a attitude of "cash is king" and an expectation that most products would be cheaper in the future so, in general, potential buyers delay their purchases. It's a spiral with destructive consequences--as sales slow sellers begin offering lower prices and that actually encourages sales to slow even more and price reductions to increase. Not a pretty situation for anyone--let's hope and pray it doesn't happen.
