I agree with PeteM. I've also been nvolved with these types of upgrades for many years....hiring a PR person is like putting lipstick on a pig..
Unfortunately we all are experiencing a small company meltdown that GA may never recover from...at a minumum they will be out of business for months and if/when they come back they will have an immediate cash problem so their fees will need to be more aggressive... sad, I really liked that site the way it was.......