cc/dt, I'm sure you are aware that those that can, are out there shooting them. Just in my little group of acquaintences, there are way into seven figures being invested annually in fine guns, out of town hunts, the outdoor lifestyle, etc. In Amber's time, several of these high roller types flew within the radar and we lesser beings knew about their exploits. Today, the recipients of the mass outdoor media get less news of these "types" only because there are better publications than Guns and Ammo and Outdoor Life available, and these Guns and Ammo guys don't spring for the better publications. OK, so there aren't any John Ambers out there any more, but who really knows. We wouldn't know John Amber from Adam if he didn't publish the Gun Digest. As a matter of fact, Gun Digest readers didn't know one percent of what John Amber really was. Only after "the catalog" came out, we began to understand what a Rennaisance Man he really was. Before that, he was only a publisher who owned a few nice guns. Murphy