Bang-on. I've been involved more than 40 years in one way or another with adult education in social and resource development at university and community levels.

Being part of collective action is part of it but best results come from the personally instructive, as RB says, no preaching of piety and cant. Set an example.

Old-time religion doesn't cut it. Friends have qualities we admire. That's how we make new ones. Gentle nudging beats in-your-face every time.

There are no assurances of getting our way. People have ways of showing their appreciation, however, for being treated in a respectfully intelligent way.