If I remember correctly, there are a couple of different colors S.W. Silvers offers, one is "brick red" and that looks like what you have, the other color being "London Orange". I think the Griffen and Howe repro pad is pretty close to the original "London Orange". The other advice is right on too, smear it with vaseline, use it...smear more vaseline, use it somemore and you'll have that shiny look and texture along with that dirty orange color everyone seems to enjoy.

Dustin