I think it would also be very worthwhile to mention names when a seller does the right thing, when a deal "starts to go wrong." If the dealer gives a prompt refund, or pays to have the broken stock repaired, etc. his name should be mentioned.
As an example, I bought a new turkish SxS at Cabela's earlier this year. It "doubled", firing both barrels with a single trigger pull. They promptly provided a full refund, with no hassle -- and are to be commended. By the way, they also offered to have it repaired, if I wanted to keep it.
Lets give credit where it is due...
JERRY