I see people buying a grilled cheese sandwich on ebay for $5000.00 because it has a burnt spot on it that resembles Jesus. But most people would rather not have the name down the side of the rib from what I have seen from the shows I have been to. Ask yourself, how many people would look at two Model 42s or Model 12s that were exactly identical, for the same exact price and pick the one with Simmons stamped down the rib? Not very many.