So, Babcock, Hinds & Underwood paid 12.5 cents per can for this oil to be retailed at 30 cents per can. Were they the ultimate retailer or a Jobber or Wholesaler that would in turn sell this oil to another business? At the ultimate retail price that is $86.40 for those 288 cans of 30 cent oil, so there was $50.40 cents of profit in there for the folks between Ithaca Gun Co. and the ultimate retail purchaser.
I've recorded six Ithaca oil can sales on Ebay where they went for as high as $787.77 down to $462. Most recent one I recorded went for $525.