How (why) is it that brand preferences in character, tradition, reliability, history, quality, and other similar traits differ so much in the minds of different people with similar backgrounds in the shooting sports? Why is it that some of the guns in my collection mean so much to me but are just so much iron to some of my buddies who also follow this hobby? The same situation exists with their guns in my mind. Others, like "Researcher", have a great appreciation for the salesman!