Friends are friends because they have qualities we admire, Craig. We know of those qualities because of the way friends act and speak. Semantics doesn't enter into friendship. Plain talk is the heart of friendship.

To lobby is to solicit, to try to influence. Any time members post of how they feel about what they do, or contribute information or try to even things up and strengthen critical judgment, they're lobbying or proselytizing to some extent.

The whole point of writing is to communicate clearly. Members are friends whom I can speak to plainly from knowing them so well as correspondents on a wide range of issues over many years. That's all there is to it for me.