Their markets here were and are mostly middle-class folks. Unfortunately, those are the people most affected by this present economy of ever-increasing costs for staples (food, gas, & medicine) but limited opportunities for new jobs or pay increases in their present positions (assuming they still have jobs). Also, a lot of the double-gun crowd is either nearing or in retirement. When discretionary spending (and this is all about "discretionary") is limited by unstable economic conditions, these types of "toys" are the first thing to go by the wayside. That has been the downfall of many specialty-market manufacturers over the last hundred years or so. Look at Parker, or LC Smith, or even Duisenberg, Cord or Auburn. All had great products, but couldn't compete for the ever-shrinking market. Not much good news in that for them at the moment, and little good-news on the horizon, it seems.