NRA isn't half-bad. It's good on getting out information to its members. Key is content for improving public support. Branding itself by promoting responsible use of firearms, as it did successfully, evolved into one of the most powerful Washington lobbies often seen by many in the pejorative, apart from its original wholesome brand. Walking the talk, I've offered my opinion to NRA of how to elicit stronger public support, as well to Senator John McCain.