That better approach Brian is realisable only via TACTILE selling. If you do not heft a really good double your appreciation is limited to visual impact.
Once a potential buyer shoulders a good double, and his body, not his brain, gets that feel of proper balance, then he will understand that his hunting pleasure will increase. It is a matter of pleasure, not investment. Till that message can put across he will go by visuals and price.
A story. When I was 19 shopping at Whaley's gunshop in London eyeing a new 1100 at 140 sterling, he took a Webley and Scott, at 156 sterling, and put it in my hands. "See what you think of this one" he said. The contrast was telling, but then the price difference was only 16 pounds.
Can we get back to that kind of price difference? Ingenuity and technology can do it, but mental inertia won't allow it.
Last edited by Shotgunlover; 09/30/14 04:15 PM.
