Mr. Lape is correct, the pronounciation is "Ah ee Ah".
If you were to use the founder's proper names, there would still be confusion, as the "Z" in Aranzabel is pronounced "th" (as per Weiland) due to the "Castillian lisp" and most people would not know better. I dare you to say it three times in a row in that fashion and you too will agree that it does sound a little too "Brokeback Mountain" for the average upland hunter types.
Let's leave it at "Ah ee Ah" and be happy to call it a day.
Last edited by kimbo; 03/12/14 12:44 AM.
